Omnichannel digital + CTV for a nationally-growing brand

We shoot a lot of comedy driven skits internally. But we rarely get asked to do that for clients. Mostly because CPG and DTC brands in California benefit from a bright, clean, and aspirational aesthetic. 

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When we saw the early concept come through from The Good Patch, we were pumped. 

They had outlined a rough concept of a Q & A done from the perspective of an influencer. They provided all the important technical talking points and we wrote in the rest. 

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We wanted to break the fourth wall and call in some Fleabag inspo to grab the audience's attention right off the bat (without being corny or gimmicky). 

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Then it was onto set design concepts. We had the idea of making it a press conference. We also like the thought of a cold open comedy stage. We detoured somehow and ended up with the idea for a bubble bath - which was incredibly complicated from a logistics standpoint since we didn't have a functional tub at the time in our studio.

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After all that was locked, we moved onto lighting and wardrobe. The team all took turns with the production schedule, adding specific touches to tie the whole concept together. 

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The two days were packed. Day 1 was super smooth. Katherine was incredible and kept the set fun for the entire day. Until we put her in a mock bubble bath without any hot water. Day 2 was a little more autopilot with lots of product being hot-swapped into scenes with various talent. We shot a series of vertical - UGC style - videos as well as a bunch of product and lifestyle photography.