Commercial Videography: A Must for Modern Marketing
In today’s fast-paced digital world, capturing and retaining your audience’s attention is more challenging than ever. Enter commercial...
top of page
Search
Kirk Hensler
- Aug 16
- 4 min
Production Deep Dive: Fjällräven
This is as much a love story as it is a look at our first production with the iconic Swedish lifestyle brand Fjällräven. How We Met: We...
49 views0 comments
Kirk Hensler
- Aug 8
- 2 min
Influence Studios San Diego & Native Poppy: The Benefits of Shooting in Our Studio
When our friends at Native Poppy , a local and women-owned flower shop in San Diego came to us for assets for their website, we knew...
5 views0 comments
Kirk Hensler
- Aug 8
- 2 min
Our Month In Review: July
We’re spicing things up over here with a new monthly blog post to share what we've been working on lately. We're also sharing some tips...
8 views0 comments
Kirk Hensler
- May 28
- 4 min
Prolific Productions: How Our Approach to User-Generated Content Benefits Brands
Embracing user-generated content (UGC) in brand productions has blown open the marketing landscape, bringing a combination of authenticity a
50 views
Kirk Hensler
- May 7
- 3 min
Goldbug: Launching A B2B Brand Into The B2C World
Goldbug is a giant brand you’ve probably never heard of. They have been quietly producing baby products (mostly clothing and accessories)...
56 views
Kirk Hensler
- Apr 23
- 9 min
Behind the Lens: Budgeting for Commercial Lifestyle Photography and What to Expect
Considering the benefits and impact of commercial lifestyle photography on-brand content, understanding the nuances of budgeting for such...
244 views
Kirk Hensler
- Apr 15
- 3 min
Launching a New Brand In Style: Making Candles Exciting With Bold Studio Photography in San Diego
There are many ways to arrive at the launch of a business. Brand Content Creation Strategy Many people start with a side hustle and then...
36 views
Kirk Hensler
- Apr 2
- 4 min
Why You Should Be Doing More With Your E-Commerce Photography in San Diego
We are a little too proud to use ChatGPT to write our blogs, but we did ask them how they would define “E-commerce photography”. Here’s...
55 views
Kirk Hensler
- Mar 20
- 4 min
ExpoWest 2024 Recap
We didn’t want to just show up and hand out business cards. I couldn’t stomach the idea of the team in matching Hale Productions puffer vest
93 views
Kirk Hensler
- Mar 4
- 3 min
Red Flags To Watch Out For When Hiring A Creative Agency
Finding a great creative partner is like finding a great employee - it takes time, and you have to be discerning. But once that relationship
56 views
Kirk Hensler
- Feb 20
- 2 min
Monthly Content Creation To Save Your Marketing Campaigns
Monthly content creation is essential for a brand's marketing campaigns. We partner with brands to provide their monthly content creation.
114 views
Kirk Hensler
- Feb 8
- 2 min
The Evolution of Hale
Explore the evolution of Hale Production Studios in San Diego. From humble beginnings to a thriving hub for commercial content creation.
69 views
Kirk Hensler
- Feb 8
- 4 min
Are Young People Really Bad Workers?
People are looking for more than a steady paycheck and a pension after 30 years in the same company. But isn't it time we adjust?
60 views
Kirk Hensler
- Feb 8
- 1 min
Content Creation for SmartyPants Vitamins
Hale Productions worked closely with the SmartyPants team to outline the production process and collaborate on specific shots
12 views
Kirk Hensler
- Feb 8
- 2 min
How To Make Your Content More Engaging
3 tips to make your online content more engaging.
34 views
Kirk Hensler
- Feb 8
- 2 min
How We Work
Learn how Hale Productions successfully produces content for some of California's biggest brands with an in-house team.
26 views
Kirk Hensler
- Feb 8
- 3 min
How to Price Your Work (when you're just starting out...)
Learn how to appropriately price your work when you're starting out in the photo & video commercial business.
20 views
Kirk Hensler
- Feb 8
- 2 min
How Does Our Content Perform?
Once we started focusing on how our commercial photo and video content was converting our clients engagement grew exponentially.
31 views
Kirk Hensler
- Feb 8
- 2 min
Spec Shoots in San Diego: Why We Do Them
Some of our best creative moments come during these spec shoots. They can be used to test new concepts as well as pitch dream clients.
24 views
bottom of page