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When Tariffs Tank Your Q2
Around $500,000 in projected revenue, gone. Due to a sudden spike in tariffs on imported goods, many of our biggest clients had to slow production down to a halt overnight.Â

Kirk Hensler
May 294 min read
102 views
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Turning Creative Into Scalable Systems
If content feels like a bottleneck in your business, you're not alone. For today’s consumer brands, content is no longer a nice-to-have—it’s infrastructure.

Kirk Hensler
Apr 225 min read
40 views
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Our Month In Review: November
We’re back with our monthly newsletter to share everything we were up to in November. We were on set with the team at Burst and BrainMD,...

Kirk Hensler
Dec 4, 20242 min read
43 views
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3 Ways to Add Value to Your Clients
Everyone always talks about adding value, but what does that really mean ? How do you do that? What does it look like? Today, I’m...

Kirk Hensler
Dec 4, 20243 min read
22 views
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The Team Behind Hale: Stan
We’ve always said that while productions can be demanding and intense, our team doesn’t have to be. One of our brand promises is that...

Kirk Hensler
Dec 3, 20244 min read
75 views
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Case Study: Fjallraven
Fjällräven, the iconic Swedish outdoor clothing and equipment brand, is known for its commitment to sustainability, functional design,...

Kirk Hensler
Nov 12, 20243 min read
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We Made It To Times Square
There’s nothing quite like seeing your work on a giant billboard in Times Square surrounded by thousands of people. Shoutout to our team...

Kirk Hensler
Nov 12, 20241 min read
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Our Month In Review: October
We’re back with our monthly newsletter to share everything we’ve been up to in October. This month, we were on set with some cute pups,...

Kirk Hensler
Nov 5, 20242 min read
15 views
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The Team Behind Hale: Andrew
We’ve always said that while productions can be demanding and intense, our team doesn’t have to be. One of our brand promises is that...

Kirk Hensler
Oct 24, 20243 min read
34 views
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3 Tips To Keep In Mind When You’re Starting Out as a Photographer
From family photoshoots to large-scale campaigns with brands like Lululemon and Fjallraven, to weddings…I’ve done it all. With 10 years...

Kirk Hensler
Oct 23, 20242 min read
23 views
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Our Month In Review: September
We’re back with our monthly newsletter to share everything we’ve been up to in September. We picked up a new client and shot another big...

Kirk Hensler
Oct 23, 20242 min read
3 views
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Production Deep Dive: SharkNinja
How We Met: We’ve been working with the team at SharkNinja since December 2023. In that time, we’ve shot over 50 digital ads and another...

Kirk Hensler
Sep 26, 20243 min read
24 views
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Our Month In Review: August
We’re back with our second monthly newsletter where we share what we've been up to this month at the studio. Keep reading for some...

Kirk Hensler
Sep 20, 20242 min read
5 views
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Commercial Videography: A Must for Modern Marketing
In today’s fast-paced digital world, capturing and retaining your audience’s attention is more challenging than ever. Enter commercial...

Kirk Hensler
Aug 28, 20243 min read
34 views
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Production Deep Dive: Fjällräven
This is as much a love story as it is a look at our first production with the iconic Swedish lifestyle brand Fjällräven. How We Met: We...

Kirk Hensler
Aug 16, 20244 min read
88 views
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Influence Studios San Diego & Native Poppy: The Benefits of Shooting in Our Studio
When our friends at  Native Poppy , a local and women-owned flower shop in San Diego came to us for assets for their website, we knew...

Kirk Hensler
Aug 8, 20242 min read
13 views
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Our Month In Review: July
We’re spicing things up over here with a new monthly blog post to share what we've been working on lately. We're also sharing some tips...

Kirk Hensler
Aug 8, 20242 min read
13 views
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Prolific Productions: How Our Approach to User-Generated Content Benefits Brands
Embracing user-generated content (UGC) in brand productions has blown open the marketing landscape, bringing a combination of authenticity a

Kirk Hensler
May 28, 20244 min read
65 views


Goldbug: Launching A B2B Brand Into The B2C World
Goldbug is a giant brand you’ve probably never heard of. They have been quietly producing baby products (mostly clothing and accessories)...

Kirk Hensler
May 7, 20243 min read
66 views


Behind the Lens: Budgeting for Commercial Lifestyle Photography and What to Expect
Considering the benefits and impact of commercial lifestyle photography on-brand content, understanding the nuances of budgeting for such...

Kirk Hensler
Apr 23, 20249 min read
495 views
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