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Content Creation for SmartyPants Vitamins

Updated: Apr 24


Our clients come from a range of industries and regions, but they all want the same thing — quality content that is effective and engaging. We love working with health and wellness brands because it’s an industry that’s growing quickly and one we align with on a personal level. Our team recently worked with SmartyPants Vitamins to capture photo and video content for the launch of one of their new products.

SmartyPants is a Los Angeles-based company focused on simplifying health through gummy vitamins. Their vitamins feature authentic ingredients like omega 3s and vitamin D3, plus a full multivitamin to save you money and time.

We worked closely with the SmartyPants team to outline the production process and collaborate on specific shots. We pulled a mood board, scouted specific outdoor locations in East Village and began casting a variety of roles utilizing our deck of local talent. Ultimately, we shot nine scenes in a single day using only our loft in the East Village and the surrounding neighbourhood.

From family-driven content to post-workout recovery, the resulting photo and video content is varied and reflects the multiple facets of the SmartyPants brand.

This shoot provided us with the opportunity to push the limits of our loft, our team, and our neighbourhood. We are excited about the final product, which includes a 90-second product launch video, a 30-second Instagram brand commercial, and a little over 200 photographs from each scene.

Get in touch with us if your product or brand needs original content!

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