We’re back with our second monthly newsletter where we share what we've been up to this month at the studio. Keep reading for some behind-the-scenes scoop and tips and tricks we've picked up along the way.
FEATURED PROJECT
Fjällräven Back for Round Three: Parkas
We welcomed the Fjallraven team back on set for a new project, a multi-national campaign that celebrates the 50th anniversary of their tried and true Expedition Down Jacket. On day one, we took the jacket through all four seasons via 'entryway vignettes' that our stylists brought to life with different backdrops, lighting and props. Day two, we shot the hero product on models using printed photography from Fjallraven ads from the 70’s as backdrops to pay homage to the 50+ years this jacket has been around. Needless to say, it was another great shoot and we’re stoked to share the final assets. Check out some BTS here and here from the two-day shoot.
INDUSTRY TIP
Commercial Videography & Why You Need It
In today’s digital world, grabbing and holding your audience’s attention isn’t easy. Commercial videography can change the game for you and your brand, and that’s where we come in. From streaming ads to brand story videos, we’re here to help tell your brand story – and can do it all within a single production. Click here to learn more about why video is essential for your content strategy, and remember that we’re here to help make it happen.
COMMUNITY SPOTLIGHT
Ninja Never Stops
We’ve been working with SharkNinja for a while now on projects from HTVs to streaming ads to paid social campaigns. We recently shot some content for their new Ninja Thirsty, a sparkling beverage unit. We spent half of the shoot making sure we got all the right shots and half the shoot discussing who was going to be the first to buy yet another Ninja product we didn’t know we needed. :) We’re also getting some laughs from friends sending us UGC content that the algorithm is feeding them, love knowing that our content is reaching all the right people!
STUDIO NEWS
This month, we brought back Open Sets, which is an opportunity for photographers and videographers in the San Diego area to get a sneak peek into what goes into a shoot at Hale. We love being able to share the work we do with like-minded creatives, it was a sweet day. Stay tuned for our next one! Check it some BTS here.
Follow along on social for updates on projects we’re working on, studio BTS, and more.
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