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Our Month In Review: July
We’re spicing things up over here with a new monthly blog post to share what we've been working on lately. We're also sharing some tips...

Kirk Hensler
Aug 8, 20242 min read


Prolific Productions: How Our Approach to User-Generated Content Benefits Brands
Embracing user-generated content (UGC) in brand productions has blown open the marketing landscape, bringing a combination of authenticity a

Kirk Hensler
May 28, 20244 min read


Goldbug: Launching A B2B Brand Into The B2C World
Goldbug is a giant brand you’ve probably never heard of. They have been quietly producing baby products (mostly clothing and accessories)...

Kirk Hensler
May 7, 20243 min read


Behind the Lens: Budgeting for Commercial Lifestyle Photography and What to Expect
Considering the benefits and impact of commercial lifestyle photography on-brand content, understanding the nuances of budgeting for such...

Kirk Hensler
Apr 23, 20249 min read


Launching a New Brand In Style: Making Candles Exciting With Bold Studio Photography in San Diego
There are many ways to arrive at the launch of a business. Brand Content Creation Strategy Many people start with a side hustle and then...

Kirk Hensler
Apr 15, 20243 min read


Why You Should Be Doing More With Your E-Commerce Photography in San Diego
We are a little too proud to use ChatGPT to write our blogs, but we did ask them how they would define “E-commerce photography”. Here’s...

Kirk Hensler
Apr 2, 20244 min read


ExpoWest 2024 Recap
We didn’t want to just show up and hand out business cards. I couldn’t stomach the idea of the team in matching Hale Productions puffer vest

Kirk Hensler
Mar 20, 20244 min read


Red Flags To Watch Out For When Hiring A Creative Agency
Finding a great creative partner is like finding a great employee - it takes time, and you have to be discerning. But once that relationship

Kirk Hensler
Mar 4, 20243 min read


Monthly Content Creation To Save Your Marketing Campaigns
Monthly content creation is essential for a brand's marketing campaigns. We partner with brands to provide their monthly content creation.

Kirk Hensler
Feb 20, 20242 min read


The Evolution of Hale
Explore the evolution of Hale Production Studios in San Diego. From humble beginnings to a thriving hub for commercial content creation.

Kirk Hensler
Feb 8, 20242 min read


Are Young People Really Bad Workers?
People are looking for more than a steady paycheck and a pension after 30 years in the same company. But isn't it time we adjust?

Kirk Hensler
Feb 8, 20244 min read


Content Creation for SmartyPants Vitamins
Hale Productions worked closely with the SmartyPants team to outline the production process and collaborate on specific shots

Kirk Hensler
Feb 8, 20241 min read


How To Make Your Content More Engaging
3 tips to make your online content more engaging.

Kirk Hensler
Feb 8, 20242 min read


How We Work
Learn how Hale Productions successfully produces content for some of California's biggest brands with an in-house team.

Kirk Hensler
Feb 8, 20242 min read


How to Price Your Work (when you're just starting out...)
Learn how to appropriately price your work when you're starting out in the photo & video commercial business.

Kirk Hensler
Feb 8, 20243 min read


How Does Our Content Perform?
Once we started focusing on how our commercial photo and video content was converting our clients engagement grew exponentially.

Kirk Hensler
Feb 8, 20242 min read


Spec Shoots in San Diego: Why We Do Them
Some of our best creative moments come during these spec shoots. They can be used to test new concepts as well as pitch dream clients.

Kirk Hensler
Feb 8, 20242 min read


Content Creation for Raw Juicery
Our goal for this shoot with RAW Juicery was to capture product in a way that still told a story.

Kirk Hensler
Feb 8, 20241 min read


Production Deep Dive: BrainMD
Take an in-depth look at one of our commercial photo and video productions with long-time client, BrainMD.

Kirk Hensler
Feb 8, 20242 min read


Why We Charge What We Do
Discover why Hale Productions charges what they do. Learn about their journey from $125 family portrait sessions to $5k commercial shoots.

Kirk Hensler
Feb 7, 20242 min read
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