Special effects sound sexy until you’re knee-deep in logistics, timelines, green stickers, and a product that technically isn’t finished. We recently found ourselves in exactly that space: three very different productions, all requiring more than what you can just put in front of a camera and call a day. Unfortunately this wasn’t about explosions or dragons. This was about compositing, planning, restraint, and making decisions that don’t ruin your budget or your sanity. Let’s

Everyone always talks about adding value, but what does that really mean ? How do you do that? What does it look like? Today, I’m breaking down what it means when someone says you should add value to your clients and three tried and true ways to do so. #1: Create an Organized Workflow (when/if the client doesn’t have one) One of our very large clients, SharkNinja (known for the best vacuums and blenders out there), is a huge company with thousands of employees that produce pr

From family photoshoots to large-scale campaigns with brands like Lululemon and Fjallraven, to weddings…I’ve done it all. With 10 years of content creation under my belt, here are three things I’d keep in mind when you’re starting out as a photographer.  #1: Have Clear Content Packages  When starting out in photography, it’s crucial to offer clear content packages that outline exactly what clients can expect from you. That way, you’re driving the conversation and laying out p