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Raw Juciery RAW Juicery  is an LA-based brand that produces cold-pressed beverages using unique, locally sourced ingredients. We love RAW’s team, their vision and the branding — plus their ‘Boss Tonic’ gets us through the day. With distribution across the U.S., RAW Juicery needs content that can speak to multiple markets while still staying on brand. That’s where we come in. Raw Juicery Our Association with RAW Juicery We’ve been working with RAW Juicery for a few months now

There is a running joke internally that we have all learned to live off our client's products. BrainMD is one of the front runners. We talk about our supplement regimen being in danger any time we go a few months without working with them. Working with BrainMD We've been working with BrainMD for close to 3 years now. We originally met Dr. Amen at a conference for another healthcare client. He was signing his book and none of us knew who he was. He seemed important so I took a

Our Charges When We Started When Hale first started, we were shooting 30-minute family portrait sessions for $125. We progressed our way into the commercial world and became so busy that we often had 15-20 shoots/month. Those were $5k for a day of photo and video. Our team was small and we were running ragged. Everyone was either an owner/operator or a contractor and none of us were smiling. We did the math and realized we were working for about $140/hr. For the entire team.

PElm & Rye makes 100s of products and in our first engagement, we focused on their protein powder and libido supplements. How We Met This was a random one. About 6 months ago I started playing local tennis tournaments. My coach at the time told me he had someone I should hit with to prep for an upcoming match. I met him. We played. He destroyed me, which makes for a sad story. Except that we got to talking and he mentioned he was in E-Commerce and I mentioned I have a Product

Demand of the Client Normally when clients with a side hustle come to us for content creation  there is some sticker shock. Especially when working with those selling on Amazon. The overwhelming majority just want simple photos on a white backdrop and a short product video with iPhone quality. Story of Grace Homewares  When wife and husband team Emily and Tony ( Grace Homewares ) came to us inquiring about content for their Amazon storefront  they were open to a different app

How our Team grew We used to be just one photographer. And then two. Now we are a team of 8 and a successful Photography Agency in San Diego  — walking our clients through the entire creative process of executing a brand shoot.  We’ve done everything from 20-minute family photo sessions to multiple-day commercial shoots. During that time we’ve learned a lot about our client’s needs and the different types of shoots that are possible.    Our clients frequently reach out to us

Me and My Creative Team There are those creative directors  who hop on client calls with a big smile and blow everyone away with their energy and enthusiasm. There are those leaders around the office who are spouting off inspirational quotes and organizing social events for their team. Some can't wait to head to happy hour after a shoot so they can relish in the day. Then there's me.   My Introvert Side I barely make it through our Monday meetings. If I see more than one clie

How We Met  We used to work with a little-known company named SmartyPants Vitamins. We shot with them regularly and handled much of their organic web and social. Our main creative contact within their company was Emily. When Unilever acquired SmartyPants, many of its creative team left to work with other emerging brands in the DTC space.  Enter, The Good Patch. A wearable wellness patch featured on many trendy influencer accounts and available at Target.  We started with them

January is by far my least favourite month as an entrepreneur. I’ve just come off 12 months of trying to hit numbers and run multiple organizations. Now, I’m a zero again. Zero sales. Zero profits. Zero time to appreciate any of it.  How do I feel? This is the time of year when I constantly question myself. Is this really  what I want to be doing? It’s cold and dark in the mornings when I wake up. All of our clients are scrambling to get new content immediately. The team is a

How We Met A long, long time ago, I owned a yoga and kickboxing studio in East Village called Hale Holistic. I was fortunate enough to be an ambassador for lululemon for several years and met some amazing people. One of them, Lisa, has since gone on to work for Organifi. I happened to post some recent commercial work we did on Linkedin and Lisa reached out immediately and said they just left their agency and were looking for a new content partner.  The sales cycle was nearly

Nature's Sunshine  is quietly a massive supplements brand with over 500 products in distribution. I say quietly because even though everyone has subconsciously seen this brand, they don't always remember where.  Enter our long-time client, Kate (formerly from Chosen Foods). She has come on board Nature's Sunshine intending to establish their brand and voice in the digital space. And because we helped launch so many successful products/ campaigns  with her at Chosen Foods, she

This isn’t news, but it has to be said - you can use so many different forms of content to market your brand that it can be overwhelming. There’s commercial photography and video production, ‘about us’ trailers, how-to videos. Then there’s UGC (user-generated content), influencer marketing, in-house content creation, etc.  As the need for a variety of content expands, usually the overall marketing budget doesn’t. We’ve worked with so many brands who are stressed out of their